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ADA Website Accessibility Lawsuit: Online Jewelry Retailer

Case # · District Court, S.D. Florida · Filed January 16, 2020

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.0 AAScreen Reader IncompatibilityMissing Alt TextMislabeled Form ControlsKeyboard Navigation Failure

Case Summary

VICTOR ARIZA, represented by RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A., has filed a lawsuit against an online jewelry retailer in the United States District Court for the Southern District of Florida on January 16, 2020. The complaint alleges violations of ADA Title III regarding digital accessibility.

The complaint specifically details several access barriers on the e-commerce website, including drop-down options not labeled for screen reader integration, missing descriptions for image content, price filter functions not integrated with screen readers, and mislabeled buttons. Furthermore, the site is alleged to lack prompting information for online forms and an accessibility notice, ultimately failing to meet Web Content Accessibility Guidelines (WCAG 2.0) Level AA or higher.

This action highlights the legal imperative for all online businesses, particularly those operating retail websites that serve as extensions of physical stores, to ensure their digital platforms are fully accessible to individuals with visual disabilities. Failure to provide an inclusive online experience can result in lawsuits seeking declaratory and injunctive relief under ADA Title III, as well as demands for attorney's fees and compensatory damages, underscoring the need for proactive WCAG compliance.

Case Q&A

What specific WCAG violations is this online jewelry retailer accused of?

The online jewelry retailer is accused of having drop-down options not labeled for screen reader integration, missing descriptions for image content, price filter functions not integrated with screen readers, and mislabeled buttons. It also lacks prompting information for online forms and an accessibility notice.

Who filed this lawsuit, and which law firm?

VICTOR ARIZA filed this lawsuit, represented by RODERICK V. HANNAH, ES

, P.

and LAW OFFICE OF PELAYO DURAN, P.

What legal risk does this create?

This lawsuit underscores the risk for online businesses that fail to ensure their websites are accessible to disabled users. Non-compliant digital platforms can lead to federal litigation, demanding injunctive relief, corrective actions, and potentially substantial legal fees and damages for ADA Title III violations.

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