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ADA Website Accessibility Lawsuit: an online fishing supply retailer

Case # · District Court, S.D. Florida · Filed January 29, 2020

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

Screen Reader IncompatibilityMissing Alt Text on ImagesMislabeled Navigation ControlsMislabeled Form ControlsWCAG 2.0 AA Compliance Failure

Case Summary

Plaintiff VICTOR ARIZA, represented by RODERICK V. HANNAH, ESQ., P.A., filed a lawsuit in the United States District Court Southern District of Florida on January 29, 2020. The complaint alleges that an online fishing supply retailer's website fails to provide equal access to visually disabled users under Title III of the Americans with Disabilities Act (ADA), thus hindering their ability to access services and information.

The complaint specifically details several WCAG violations, including site elements like drop-down options not labeled for screen reader integration, mislabeled descriptions for image content, missing alternative text for images, mislabeled site functions like next/previous buttons, and improperly labeled quantity options. Additionally, the website is accused of lacking prompting information for online forms and failing to provide an accessibility notice or universal disabled symbol, consequently not meeting WCAG 2.0 Level AA guidelines.

This lawsuit highlights the ongoing legal risks for e-commerce businesses that operate websites not fully accessible to individuals with disabilities. Similar online retailers must ensure their digital platforms comply with ADA Title III and WCAG standards to avoid potential lawsuits seeking injunctive relief, compensatory damages, and attorney's fees for discrimination and common law trespass claims.

Case Q&A

What specific WCAG violations is this online fishing supply retailer accused of?

The retailer is accused of having site elements, including drop-down options, not labeled for screen reader integration, mislabeled image content descriptions, missing alternative text for images, mislabeled next/previous buttons, and improperly labeled quantity options. The website also lacks prompting information for online forms, an accessibility notice, and a universal disabled symbol, failing to meet WCAG 2.0 Level AA guidelines.

Who filed this lawsuit, and which law firm?

The lawsuit was filed by VICTOR ARIZA, represented by the law firm RODERICK V. HANNAH, ES

What legal risk does this create?

This lawsuit creates a legal risk for similar online retailers who operate websites that are not fully accessible to individuals with visual disabilities, potentially leading to lawsuits seeking injunctive relief, compensatory damages, and attorney's fees under ADA Title III and common law trespass.

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