ADA Website Accessibility Lawsuit: an auto title loan provider
Plaintiff's Firm: The Leal Law Firm, P.A.
Case Summary
Andres Gomez has filed an ADA Title III lawsuit in the United States District Court for the Southern District of Florida on June 2, 2020, against an auto title loan provider. The plaintiff, who is legally blind, alleges that the defendant's website, which offers services like loan amount analysis and store locations, is inaccessible to blind and visually impaired consumers using screen reader software.
The complaint details several critical accessibility barriers, including the absence of text equivalents for non-text elements and images, a failure to convey content meaning and structure beyond visual presentation, and incorrect programmatic determination of reading sequences. Furthermore, the website lacks descriptive page titles and an accessibility statement or policy to assist disabled users, leading to a denial of full and equal access for individuals with disabilities.
This lawsuit underscores the legal obligation for online businesses, particularly those operating in the financial sector with a physical nexus, to ensure their digital platforms comply with Web Content Accessibility Guidelines (WCAG 2.0 AA). The case highlights the significant legal risks faced by companies whose websites present accessibility barriers, potentially leading to permanent injunctions requiring substantial policy changes and website modifications to achieve and maintain compliance, as well as attorney's fees and costs.
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Case Q&A
What specific WCAG violations is this auto title loan provider accused of?
This auto title loan provider is accused of lacking text equivalents for non-text elements, failing to convey content meaning and structure beyond visual presentation, having an incorrect programmatic reading sequence, missing descriptive page titles, and not providing an accessibility statement.
Who filed this lawsuit, and which law firm?
Andres Gomez filed this lawsuit, represented by The Leal Law Firm, P.
What legal risk does this create?
This creates legal risk for similar businesses of facing permanent injunctions to modify their websites for accessibility, changing corporate policies, and incurring attorney's fees and costs under ADA Title III for non-compliance with web accessibility standards.