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ADA Website Accessibility Lawsuit: online floral and gift retailer

Case # · District Court, S.D. Florida · Filed November 5, 2020

Plaintiff's Firm: ACACIA BARROS, P.A.

WCAG 2.1 AMissing Alt Text on Product ImagesKeyboard TrapInformation Conveyed by Color AloneMissing Accessible Names

Case Summary

Plaintiff Aishia Petersen, a legally blind individual, has filed an ADA Title III lawsuit in the United States District Court, Southern District of Florida, on November 5, 2020, against an online floral and gift retailer. The complaint specifically targets the inaccessibility of the retailer's mobile application for visually impaired consumers, impacting their ability to shop for flowers and gifts.

The lawsuit, brought by ACACIA BARROS, P.A., alleges that the defendant's mobile application contains numerous digital barriers, rendering it inaccessible to screen-reader users. Specific WCAG violations cited include product images lacking audio labels, sections focused as single elements instead of individually focusable components, the presence of keyboard traps, information conveyed solely through color changes, and input buttons announced generically without proper context or accessible names. These issues prevent visually impaired individuals from fully accessing the app's goods and services, such as locating stores, browsing products, and making purchases.

This legal action highlights the critical importance for online floral and gift retailers and similar e-commerce platforms to ensure their mobile applications and digital interfaces are fully compliant with ADA Title III and WCAG 2.1 A guidelines. Businesses that fail to address these accessibility issues face significant legal risk, including lawsuits alleging discrimination and denial of equal access to disabled users, and potential court-ordered injunctions to remedy the barriers.

Case Q&A

What specific WCAG violations is this online floral and gift retailer accused of?

The online floral and gift retailer is accused of product images lacking audio labels, non-individually focusable sections, keyboard traps, information conveyed by color alone, and input buttons announced without context or accessible names.

Who filed this lawsuit, and which law firm?

This lawsuit was filed by Aishia Petersen and is represented by ACACIA BARROS, P.

What legal risk does this create?

This case underscores the legal risk for any online floral and gift retailer or e-commerce platform that fails to provide accessible mobile applications, potentially leading to lawsuits alleging discrimination and denial of equal access under ADA Title III.

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