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ADA Website Accessibility Lawsuit: an online footwear and accessories retailer

Case # · District Court, S.D. Florida · Filed March 25, 2021

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

WCAG 2.0 AAMissing Alt Text on ImagesMislabeled LinksMissing Accessible NamesScreen Reader Incompatibility

Case Summary

VICTOR ARIZA has filed an ADA Title III website accessibility lawsuit in the United States District Court, Southern District of Florida, against an online footwear and accessories retailer on March 25, 2021.

The complaint alleges several critical accessibility barriers, including contact information, such as telephone numbers and emails, not being properly labeled. Key site elements like "My Account" and "My Favorites" links are vaguely labeled as "link," while the shopping cart function lacks a proper label, only indicating the number of items. Furthermore, product images on the main page are unlabeled, and the site fails to provide necessary prompting information for screen reader users to complete online forms effectively. There is also no discernible accessibility notice, statement, or policy, nor a dedicated page for users with disabilities, indicating non-compliance with WCAG 2.0 Level AA or higher standards.

This action highlights the ongoing legal risks for online retailers whose websites do not provide full and equal access to visually disabled users, potentially leading to similar lawsuits under the ADA Title III for discriminatory practices and failure to make reasonable accommodations.

Case Q&A

What specific WCAG violations is this online footwear and accessories retailer accused of?

The online footwear and accessories retailer is accused of having unlabeled contact information, mislabeled site elements like account and favorites links, an unlabeled shopping cart function, and unlabeled product images. Additionally, the website lacks prompting information for screen reader software to fill out forms and does not provide an accessibility policy or dedicated page for users with disabilities, failing to meet WCAG 2.0 Level AA standards.

Who filed this lawsuit, and which law firm?

The lawsuit was filed by VICTOR ARIZA, represented by RODERICK V. HANNAH, ES

What legal risk does this create?

This case demonstrates the legal exposure businesses face under ADA Title III when their digital platforms are inaccessible, potentially resulting in demands for injunctive relief and compensatory damages to remedy discriminatory online experiences for disabled individuals.

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