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ADA Website Accessibility Lawsuit: a beauty products chain

Case # · District Court, S.D. Florida · Filed August 19, 2021

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A., and LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.0 Level AAKeyboard Navigation FailureMissing Alt Text on Product ImagesScreen Reader IncompatibilityADA Title III Website

Case Summary

VICTOR ARIZA has filed an ADA Title III website accessibility lawsuit against an online beauty products retailer in the United States District Court Southern District of Florida on August 19, 2021. The plaintiff is represented by RODERICK V. HANNAH, ESQ., P.A., and LAW OFFICE OF PELAYO DURAN, P.A.

The lawsuit alleges that the defendant's e-commerce website contains numerous accessibility barriers, including a mislabeled return to home page button, inaccessible submenus for keyboard navigation, product image links mislabeled without descriptions, inaccessible product prices and descriptions, and dead links. Additionally, the website is accused of lacking prompting information for online forms and an accessibility notice or policy, thereby preventing screen reader users from effectively utilizing the digital platform.

This complaint highlights the ongoing legal risks for online retailers and other public accommodations whose websites fail to comply with ADA Title III requirements for digital accessibility. Businesses that rely on e-commerce to connect with customers must ensure their online platforms are fully accessible to individuals with disabilities, or face potential lawsuits seeking injunctive relief and attorney's fees.

Case Q&A

What specific WCAG violations is this beauty products chain accused of?

The website is alleged to have a mislabeled home page button, submenus inaccessible via keyboard, product image links lacking descriptions, inaccessible product prices and descriptions, and dead links. It also lacks adequate prompting for online forms and a visible accessibility policy.

Who filed this lawsuit, and which law firm?

VICTOR ARIZA filed this lawsuit, represented by RODERICK V. HANNAH, ES

, P.

, and LAW OFFICE OF PELAYO DURAN, P.

What legal risk does this create?

This case underscores the legal exposure for businesses that operate e-commerce websites without ensuring full accessibility for individuals with disabilities, potentially leading to lawsuits under ADA Title III.

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