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ADA Website Accessibility Lawsuit: an online luxury accessories retailer

Case # · District Court, S.D. Florida · Filed October 12, 2021

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

WCAG 2.0 Level AAScreen Reader IncompatibilityMissing Alt TextKeyboard Navigation FailureForm Field Accessibility

Case Summary

Plaintiff VICTOR ARIZA, represented by Roderick V. Hannah, Esq., P.A., filed an ADA Title III and Rehabilitation Act lawsuit in the United States District Court for the Southern District of Florida on October 12, 2021. The complaint targets a foreign for-profit corporation that operates designer accessory stores and an associated e-commerce website, alleging severe digital accessibility barriers for visually disabled users.

The complaint details several specific WCAG violations on the e-commerce website. These include product images being mislabeled as “button,” critical information such as product descriptions, customer service, delivery, gift wrapping, returns, exchanges, and payment details lacking proper labels for screen reader integration. Furthermore, blocks of text are not labeled, causing screen reader cursors to skip essential information, and the website lacks prompting information for online forms and an accessible policy statement.

This case highlights the significant legal exposure for businesses that operate websites serving as extensions of public accommodations, especially those that receive federal financial assistance. Failure to adhere to ADA Title III and the Rehabilitation Act by providing an inaccessible digital platform can lead to federal litigation, necessitating costly injunctive relief, and compensatory damages, as similar entities must ensure their online services are fully accessible to all individuals.

Case Q&A

What specific WCAG violations is this online luxury accessories retailer accused of?

The online platform is accused of product images mislabeled as "button," essential information (product descriptions, customer service, payment, etc.) lacking proper labels for screen reader integration, blocks of text not labeled for screen readers, and insufficient prompting information for online forms.

Who filed this lawsuit, and which law firm?

This lawsuit was filed by VICTOR ARIZA, represented by Roderick V. Hannah, Es

What legal risk does this create?

This creates a significant legal risk for businesses operating e-commerce websites, particularly those connected to physical stores and receiving federal financial assistance, as they must comply with ADA Title III and the Rehabilitation Act to ensure their digital platforms are fully accessible to visually disabled individuals.

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