ADA Website Accessibility Lawsuit: An Apparel and Accessories Retailer
Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A., LAW OFFICE OF PELAYO DURAN, P.A.
Case Summary
Plaintiff VICTOR ARIZA, represented by RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A., filed a federal complaint in the United States District Court for the Southern District of Florida on May 18, 2022. The lawsuit targets an online apparel and accessories retailer for alleged violations of Title III of the Americans with Disabilities Act (ADA) concerning its e-commerce website.
The complaint details multiple accessibility barriers on the website, preventing blind and visually disabled users from effective communication and navigation with screen reader software. Specific violations include a mislabeled home page button/company logo, a pop-up button interfering with keyboard navigation, unlabeled submenus and promotional images, inaccessible product prices, mislabeled product size options ("cap S," "cap M," "cap L"), and an inaccessible shopping cart, store telephone number, and store address. The website also allegedly fails to meet WCAG 2.0 Level AA or higher standards.
This legal action highlights the ongoing risks for businesses operating digital platforms that do not provide full and equal access to individuals with disabilities. Companies with similar online retail operations must proactively ensure their websites comply with ADA Title III and Web Content Accessibility Guidelines to avoid potential lawsuits, significant remediation costs, and reputational damage for failing to serve all customers.
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Case Q&A
What specific WCAG violations is this online apparel and accessories retailer accused of?
The retailer is accused of having a mislabeled home page button/logo, a pop-up interfering with keyboard navigation, unlabeled submenus and promotional images, inaccessible product prices, mislabeled product size options, and inaccessible shopping cart, store telephone number, and store address.
Who filed this lawsuit, and which law firm?
The lawsuit was filed by VICTOR ARIZA, represented by RODERICK V. HANNAH, ES
, P.
and LAW OFFICE OF PELAYO DURAN, P.
What legal risk does this create?
This creates a legal risk for companies with similar online retail operations that fail to provide accessible websites, potentially leading to lawsuits, remediation costs, and negative impacts on customer relations.