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ADA Website Accessibility Lawsuit: an online apparel retailer

Case # · District Court, S.D. Florida · Filed May 26, 2022

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

WCAG 2.0 Level AAMislabeled ButtonsKeyboard Navigation FailureScreen Reader IncompatibilityMissing Accessibility Statement

Case Summary

Plaintiff Nelson Fernandez has filed an ADA Title III lawsuit against an online apparel retailer in the United States District Court for the Southern District of Florida on May 26, 2022. The complaint alleges that the defendant's website contains numerous access barriers that prevent visually disabled individuals, who rely on screen reader software, from fully and equally accessing its content and services.

The alleged WCAG violations include mislabeled homepage, search, and shopping cart buttons, inaccessible submenus via keyboard navigation, inaccessible product size options in quick view, mislabeled quantity increase/decrease buttons, unlabeled product prices and sizes for screen readers, unlabeled out-of-stock banners/buttons, and unlabeled item price/subtotal in the shopping cart. Furthermore, the website reportedly lacks adequate prompting information for online forms and an accessibility notice or policy, hindering effective communication for disabled users.

This legal action highlights the ongoing necessity for all businesses operating websites to ensure they are fully compliant with ADA Title III and Web Content Accessibility Guidelines (WCAG). Companies in the retail sector that fail to provide accessible digital platforms risk similar litigation, significant legal costs, and the alienation of disabled customers, emphasizing the importance of proactive accessibility audits and remediation.

Case Q&A

What specific WCAG violations is this online apparel retailer accused of?

The online apparel retailer is accused of having mislabeled buttons (homepage, search, shopping cart), inaccessible submenus via keyboard, inaccessible product size options, mislabeled quantity buttons, unlabeled product prices and sizes for screen readers, and unlabeled out-of-stock banners and shopping cart details. The site also lacks accessible online forms and a clear accessibility policy.

Who filed this lawsuit, and which law firm?

The plaintiff, Nelson Fernandez, filed this lawsuit and is represented by RODERICK V. HANNAH, ES

What legal risk does this create?

This lawsuit demonstrates the ongoing legal risk for online businesses, particularly in the retail sector, if their websites are not fully accessible to disabled users in compliance with ADA Title III and WCAG standards. Non-compliance can lead to litigation, financial penalties, and a negative impact on brand reputation.

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