ADA Website Accessibility Lawsuit: an apparel and accessories retailer
Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A.
Case Summary
Plaintiff Victor Ariza, represented by Roderick V. Hannah, Esq., P.A. and Law Office of Pelayo Duran, P.A., filed a federal lawsuit in the United States District Court, Southern District of Florida, on June 8, 2022. The complaint alleges that an online apparel and accessories retailer's website discriminates against individuals with visual disabilities, violating Title III of the Americans with Disabilities Act (ADA) and the Rehabilitation Act.
The lawsuit specifically claims multiple website accessibility barriers. These include a mislabeled home page button/company logo, a missing description for the company telephone number, a shopping cart mislabeled as “zero,” mislabeled header, wish list, and account buttons as "link," unintegrated submenus for screen readers, unlabeled product price and size information, mislabeled product images as "link," and mislabeled social media buttons as "link." The complaint further alleges the website lacks prompting information for visually disabled users to complete online forms and an accessibility notice or policy with contact information.
This legal action highlights the ongoing challenges faced by visually impaired users in accessing digital platforms, particularly e-commerce websites. Businesses operating online sales platforms, especially those also receiving federal financial assistance, face significant legal risk if their websites are not fully compliant with ADA Title III and the Rehabilitation Act. Failure to implement effective communication through accessible design and auxiliary aids can result in similar lawsuits seeking injunctive relief, damages, and attorney's fees.
Unlock Full Intelligence Report
Obtain the technical WCAG violation analysis, target metadata, and legal stakes for Case #.
Case Q&A
What specific WCAG violations is this online apparel and accessories retailer accused of?
The retailer's website is accused of having a mislabeled home page button/company logo, lacking a proper description for the telephone number, a shopping cart mislabeled as “zero,” mislabeled header, wish list, and account buttons as "link," unintegrated submenus, unlabeled product regular price, sale price, and size, mislabeled product images as "link," and mislabeled social media buttons as "link." It also lacks prompting information for online forms and an accessibility policy.
Who filed this lawsuit, and which law firm?
Victor Ariza filed this lawsuit, represented by Roderick V. Hannah, Es
, P.
and Law Office of Pelayo Duran, P.
What legal risk does this create?
This case signifies that online retailers and businesses, particularly those receiving federal financial assistance, face legal challenges if their websites are not fully accessible to individuals with visual disabilities. Non-compliance with ADA Title III and the Rehabilitation Act can lead to lawsuits seeking declaratory and injunctive relief, as well as attorney's fees, costs, and damages.