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ADA Website Accessibility Lawsuit: Online Swimwear Retailer

Case # · District Court, S.D. Florida · Filed June 13, 2022

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

WCAG 2.0 Level AAMissing Alt Text on Product ImagesScreen Reader IncompatibilityKeyboard Navigation FailureUnlabeled Elements

Case Summary

Plaintiff Victor Ariza, represented by Roderick V. Hannah, Esq., P.A., filed a lawsuit in the United States District Court for the Southern District of Florida on June 13, 2022, alleging that an online swimwear retailer's website contains barriers that prevent full and equal access for visually disabled individuals.

The complaint details several accessibility barriers, including a mislabeled home page/company logo, inaccessible product images on collection pages, unlabeled contact information (telephone numbers, addresses), an inaccessible size chart, unlabeled item names, prices, and color options for products, an inaccessible "View More Details" button, and inaccessible item details (price, color, size, subtotal, shipping, sale tax, total) within the shopping cart. The e-commerce website also lacks an accessibility notice or policy and does not meet WCAG 2.0 Level AA standards.

This case highlights the ongoing legal risk for businesses operating e-commerce websites that fail to comply with ADA Title III requirements, specifically regarding digital accessibility for blind and visually impaired users. Companies in the retail sector must ensure their online platforms are fully compatible with screen reader software and incorporate auxiliary aids and services to avoid potential litigation and ensure equal access for all customers.

Case Q&A

What specific WCAG violations is this online swimwear retailer accused of?

The online swimwear retailer is accused of having a mislabeled home page/company logo, inaccessible product images, unlabeled contact information, an inaccessible size chart, unlabeled product details (name, price, color options), inaccessible "View More Details" functionality, and inaccessible shopping cart item details (price, color, size, subtotal, shipping, sale tax, total). The website also lacks an accessibility policy and doesn't meet WCAG 2.0 Level AA standards.

Who filed this lawsuit, and which law firm?

Victor Ariza filed this lawsuit, represented by the law firm Roderick V. Hannah, Es

What legal risk does this create?

This case illustrates the significant legal risk for businesses, particularly online retailers, that fail to provide accessible websites for disabled users under ADA Title III. Such failures can lead to lawsuits seeking declaratory and injunctive relief, as well as attorney's fees and costs, compelling businesses to remediate their digital platforms to comply with accessibility standards like WCAG.

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