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ADA Website Accessibility Lawsuit: an online apparel and accessories retailer

Case # · District Court, S.D. Florida · Filed August 2, 2022

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A., LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.0 Level AAScreen Reader IncompatibilityKeyboard Navigation FailureMissing LabelsInaccessible Interactive Elements

Case Summary

Plaintiff PEDRO VERGARA, represented by Roderick V. Hannah, Esq., P.A. and Law Office of Pelayo Duran, P.A., filed an ADA Title III website accessibility lawsuit in the United States District Court for the Southern District of Florida on August 2, 2022, against an online apparel and accessories retailer.

The complaint alleges that the e-commerce website contains numerous access barriers preventing visually disabled users from full and equal access. Specific violations include inaccessible submenus with keyboard navigation, unlabeled product images, names, and prices for screen readers, inaccessible Size Chart text, improperly labeled product sizes (e.g., "XS" instead of "extra small"), unlabeled out-of-stock notifications, inaccessible "Free Pickup In-Store" options, a mislabeled homepage button/company logo, unlabeled filter options, an inaccessible shopping bag notification, and mislabeled social media buttons and contact information in the website's footer. The website is also alleged to lack an effective accessibility policy, coordinator, testing, and dedicated customer assistance for disabled individuals, failing to meet WCAG 2.0 Level AA standards.

This action highlights the ongoing legal risks for similar online retailers in the apparel and accessories industry who operate public-facing websites that are not fully accessible to individuals with visual disabilities, underscoring the necessity of implementing comprehensive WCAG compliance measures and proactive accessibility initiatives to avoid litigation under ADA Title III.

Case Q&A

What specific WCAG violations is this online apparel and accessories retailer accused of?

The online apparel and accessories retailer is accused of multiple WCAG violations, including inaccessible submenus for keyboard navigation, unlabeled product images, names, and prices for screen readers, inaccessible Size Chart text, improperly labeled product sizes, unlabeled out-of-stock notifications, inaccessible free pickup in-store options, a mislabeled homepage button, unlabeled filter options, inaccessible shopping bag notifications, and mislabeled footer elements like social media buttons and contact information.

Who filed this lawsuit, and which law firm?

Plaintiff PEDRO VERGARA filed this lawsuit, represented by the law firms Roderick V. Hannah, Es

, P.

and Law Office of Pelayo Duran, P.

What legal risk does this create?

This lawsuit creates a significant legal risk for other online apparel and accessories retailers, emphasizing that websites must provide full and equal access for visually disabled individuals. Businesses failing to ensure WCAG compliance, particularly with screen reader compatibility and keyboard navigation, risk similar ADA Title III litigation and demands for injunctive relief, attorney's fees, and costs.

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