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ADA Website Accessibility Lawsuit: an online pizza chain

Case # · District Court, S.D. Florida · Filed August 5, 2022

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.0 AAScreen Reader IncompatibilityMissing Alt TextUnlabeled Form ElementsLink Purpose In-Context Failure

Case Summary

Plaintiff VICTOR ARIZA, represented by RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A., filed a federal lawsuit in the United States District Court for the Southern District of Florida on August 5, 2022. The complaint alleges that a popular restaurant chain's website discriminates against individuals with visual disabilities by failing to provide equal access to its digital platform, violating Title III of the Americans with Disabilities Act.

The lawsuit details several specific accessibility barriers encountered by the plaintiff, who is blind and uses screen reader software. These include mislabeled store addresses after selecting a pick-up link, unlabeled images and links (such as food images being mislabeled as "link" after selecting "Start Your Order"), and unlabeled notifications when an item is added to the shopping cart. The complaint further states that the e-commerce website lacks an accessibility notice or policy and does not meet Web Content Accessibility Guidelines (WCAG) 2.0 Level AA or higher versions.

This legal action highlights the ongoing challenge faced by visually disabled individuals in accessing online services and emphasizes the importance for businesses, particularly those operating restaurants and e-commerce websites, to ensure their digital properties are fully accessible. Failure to comply with ADA Title III and WCAG standards can lead to continuous legal challenges, reputational damage, and financial penalties for similar online service providers.

Case Q&A

What specific WCAG violations is this online pizza chain accused of?

The online pizza chain is accused of having mislabeled store addresses, unlabeled images and links (including food images), and unlabeled shopping cart notifications, preventing effective use by screen reader software. The website also lacks an accessibility notice or policy and does not meet WCAG 2.0 Level A

Who filed this lawsuit, and which law firm?

Plaintiff VICTOR ARIZA filed this lawsuit, represented by RODERICK V. HANNAH, ES

, P.

and LAW OFFICE OF PELAYO DURAN, P.

What legal risk does this create?

This case exposes online service providers, especially those with e-commerce functionality, to legal risks under ADA Title III if their websites are not designed to be fully accessible to visually disabled individuals, potentially leading to further lawsuits and mandated accessibility overhauls.

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