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ADA Website Accessibility Lawsuit: a discount retailer

Case # · District Court, S.D. Florida · Filed August 29, 2022

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.0 Level AAKeyboard Navigation FailureScreen Reader IncompatibilityMissing Alt TextNo Accessibility Statement

Case Summary

Plaintiff VICTOR ARIZA has filed an ADA Title III website accessibility lawsuit against an online discount retailer in the United States District Court for the Southern District of Florida on August 29, 2022. The complaint alleges that the e-commerce website fails to provide full and equal access to visually disabled individuals, preventing them from effectively browsing merchandise, checking store information, and making purchases.

The complaint details specific WCAG violations, including keyboard navigation failures for elements like the "$7.95 flat shipping" banner and color options for products, as well as a cursor getting stuck on submenus. Further accessibility barriers mentioned are the lack of proper descriptions for banner carousels, mislabeled prices for items like blankets and pillows, and an inaccessible refine button in the footer. Additionally, the lawsuit asserts that the defendant's website lacks an explicit accessibility notice or policy and does not effectively integrate with screen reader software, thereby denying blind users a comparable shopping experience.

This lawsuit highlights the significant legal risks faced by businesses operating online platforms that do not adhere to ADA Title III and WCAG 2.0 Level AA standards. Companies in similar industries must proactively ensure their digital properties are fully accessible to individuals with disabilities, including those who rely on assistive technologies like screen readers, to mitigate potential litigation for disability discrimination and associated claims, such as digital trespass.

Case Q&A

What specific WCAG violations is this discount retailer accused of?

This discount retailer is accused of several WCAG violations, including keyboard navigation failures for banners and product options, lack of proper descriptions for banner carousels, mislabeled prices on products, and an inaccessible refine button. The platform also allegedly lacks an accessibility notice or policy.

Who filed this lawsuit, and which law firm?

Plaintiff VICTOR ARIZA filed this lawsuit, represented by the law firms RODERICK V. HANNAH, ES

, P.

and LAW OFFICE OF PELAYO DURAN, P.

What legal risk does this create?

This case highlights the legal risks for online businesses that fail to provide accessible websites under ADA Title III, potentially leading to lawsuits seeking injunctive relief, attorney's fees, and damages for discriminatory practices and even digital trespass.

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