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ADA Website Accessibility Lawsuit: An Online Fashion Retailer

Case # · District Court, S.D. Florida · Filed September 13, 2022

Plaintiff's Firm: ACACIA BARROS, P.A.

WCAG 2.1 AAMissing Alt Text on Product ImagesKeyboard Navigation FailureScreen Reader IncompatibilityDuplicate Element IDs

Case Summary

Aishia Petersen has filed an ADA Title III website accessibility lawsuit against an online fashion retailer in the Southern District of Florida on September 13, 2022. Represented by ACACIA BARROS, P.A., Petersen, who is legally blind and uses screen-reading software, alleges that the e-commerce website is inaccessible to visually impaired users.

The complaint specifically outlines several WCAG violations, including product images that are mislabeled, use image links/numbers instead of descriptive text, and lack proper alt text descriptions. Additionally, the lawsuit asserts that certain images have duplicate IDs and that elements lack essential text or alt attributes. Petersen also reported that the online platform's "Stores" page fails to announce store addresses, and keyboard navigation commands do not function correctly, further impeding access to store locations and preventing the completion of online purchases, such as the "Add to Bag" feature providing no feedback.

This lawsuit highlights significant legal risks for online fashion retailers and other businesses operating e-commerce platforms that fail to ensure their websites are fully accessible to individuals with visual impairments. Businesses are compelled to provide effective communication and remove digital barriers, with potential legal consequences including injunctive relief, declaratory judgments, and liability for attorneys' fees and costs under ADA Title III.

Case Q&A

What specific WCAG violations is this online fashion retailer accused of?

The online platform is accused of mislabeled product images, missing alt text descriptions, <a> elements lacking text/alt attributes, duplicate image IDs, non-functional keyboard navigation on certain pages, and a lack of screen reader announcements for critical features like store addresses and shopping cart feedback.

Who filed this lawsuit, and which law firm?

Aishia Petersen, a legally blind individual, filed this lawsuit. She is represented by the law firm ACACIA BARROS, P.

What legal risk does this create?

This case creates a legal risk for online fashion retailers and similar e-commerce businesses that do not prioritize website accessibility for visually impaired users, potentially leading to lawsuits seeking injunctive relief, legal costs, and demands for comprehensive digital accessibility overhauls.

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