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ADA Website Accessibility Lawsuit: an online retailer of fashion accessories

Case # · District Court, S.D. Florida · Filed September 16, 2022

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.0 AAMissing Alt TextKeyboard Navigation FailureForm Field LabelingScreen Reader Incompatibility

Case Summary

Plaintiff NELSON FERNANDEZ, represented by RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A., filed a federal complaint against an online retailer of fashion accessories on September 16, 2022, in the United States District Court, Southern District of Florida. This action alleges violations of ADA Title III due to the inaccessibility of the defendant's e-commerce website to visually disabled users.

Plaintiff alleges specific WCAG violations, including a mislabeled home page button/company logo, inaccessible submenus for keyboard navigation, improperly labeled prices that do not distinguish between regular, discount, and sale, and unlabeled item images, names, and special offers on product pages. Further issues include absent out-of-stock notifications that are still read by screen readers, a mislabeled quantity option button ("zer button off"), and a shopping cart mislabeled as "claim mine." The complaint also notes that an installed accessibility statement and app were not effectively accessible to visually disabled users.

This lawsuit highlights the ongoing legal risks for e-commerce businesses operating under ADA Title III. Companies failing to ensure their digital platforms are fully accessible to visually impaired individuals face potential litigation, necessitating comprehensive website remediation and the implementation of robust accessibility policies, training, and testing to avoid claims of discrimination and ensure equal access for all users.

Case Q&A

What specific WCAG violations is this online fashion retailer accused of?

The online fashion retailer is accused of having a mislabeled home page button/company logo, inaccessible submenus for keyboard navigation, improperly labeled prices, and unlabeled item images, names, and special offers on product pages. Additional issues include missing out-of-stock notifications that are still read by screen readers, a mislabeled quantity option button ("zer button off"), and a shopping cart mislabeled as "claim mine."

Who filed this lawsuit, and which law firm?

This lawsuit was filed by NELSON FERNANDEZ, and he is represented by RODERICK V. HANNAH, ES

, P.

and LAW OFFICE OF PELAYO DURAN, P.

What legal risk does this create?

This creates a significant legal risk for e-commerce businesses, particularly those with online retail components, as they must ensure their websites comply with ADA Title III and WCAG standards. Non-compliance can lead to federal lawsuits, requiring costly remediation, implementation of accessibility policies, and ongoing monitoring to prevent discrimination against visually impaired users.

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