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ADA Website Accessibility Lawsuit: an online athletic footwear and accessories retailer

Case # · District Court, S.D. Florida · Filed November 16, 2022

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

WCAG 2.0 Level AAMissing Alt TextMislabeled Image LinksKeyboard Navigation Focus Order IssuesInaccessible Status Messages

Case Summary

Plaintiff VICTOR ARIZA filed a lawsuit against an online athletic footwear and accessories retailer in the United States District Court for the Southern District of Florida on November 16, 2022, alleging unlawful disability discrimination under Title III of the Americans with Disabilities Act. The complaint was filed by the law firm RODERICK V. HANNAH, ESQ., P.A.

The lawsuit details various WCAG violations preventing screen reader users from accessing the e-commerce website. Specific barriers include the homepage logo not being properly labeled, main page images mislabeled as "link," product sizes and widths lacking proper descriptions for screen readers, the cursor skipping product names and prices, multiple product images lacking proper descriptions, an inaccessible "Sold-Out" notification, and no notification when an item is removed from the shopping cart. Additionally, the website lacks an accessibility notice or contact information for disabled users.

This action highlights the significant legal risks for businesses operating e-commerce platforms that fail to provide full and equal access to disabled individuals. The complaint emphasizes the need for online platforms to implement reasonable modifications, provide auxiliary aids and services like screen reader compatibility, and adhere to WCAG 2.0 Level AA standards to avoid ongoing discrimination claims and potential injunctive relief.

Case Q&A

What specific WCAG violations is this online athletic footwear and accessories retailer accused of?

The retailer is accused of the homepage logo not being properly labeled, main page images mislabeled as "link," product sizes and widths lacking proper descriptions, cursor skipping product names and prices, multiple product images lacking proper descriptions, an inaccessible "Sold-Out" notification, and no notification when an item is removed from the shopping cart.

Who filed this lawsuit, and which law firm?

Plaintiff VICTOR ARIZA filed this lawsuit, represented by the law firm RODERICK V. HANNAH, ES

What legal risk does this create?

This creates a legal risk of claims for unlawful disability discrimination under ADA Title III for businesses whose websites lack full and equal access for visually disabled individuals, potentially resulting in demands for injunctive relief and mandates to implement accessibility policies and improvements.

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