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ADA Website Accessibility Lawsuit: Online Apparel and Shoe Retailer

Case # · District Court, S.D. Florida · Filed March 7, 2023

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

WCAG 2.0 Level AA Compliance FailureScreen Reader IncompatibilityMissing Descriptive LabelsInaccessible Form ElementsNo Feedback for Actions

Case Summary

Plaintiff Victor Ariza has filed an Americans with Disabilities Act (ADA) Title III website accessibility lawsuit in the United States District Court for the Southern District of Florida on March 7, 2023, against an online retailer of shoes, apparel, and accessories.

The lawsuit, brought by Roderick V. Hannah, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A., alleges that the defendant's e-commerce website contains access barriers that prevent blind and visually disabled individuals from fully using it with screen reader software. Specific violations include inaccessible product size headers, mislabeled product colors (e.g., "blue radio button"), no confirmation after removing items from the shopping cart, and unlabeled product pricing. The complaint also states that an "accessibility" statement and widget were ineffective and that the website does not meet WCAG 2.0 Level AA or higher. Furthermore, the complaint includes a trespass claim, alleging the website installed information tracking software and browser cookies on the plaintiff's computer without consent due to his inability to navigate the inaccessible site.

This legal action highlights the critical importance of digital accessibility for businesses operating e-commerce websites, particularly those with a nexus to physical retail locations. Companies in the retail sector risk similar litigation if their online platforms fail to provide equal access and effective communication for disabled users, potentially leading to demands for injunctive relief, policy changes, and compensatory damages for issues like trespass to chattel related to inaccessible website functionality.

Case Q&A

What specific WCAG violations is this online apparel and shoe retailer accused of?

The retailer is accused of having inaccessible product size headers, mislabeled product colors (e.g., "blue radio button"), lacking confirmation when items are removed from the shopping cart, and having unlabeled product pricing that does not integrate with screen readers. The website also allegedly fails to meet WCAG 2.0 Level AA standards.

Who filed this lawsuit, and which law firm?

Victor Ariza filed this lawsuit, represented by Roderick V. Hannah, ES

, P.

and LAW OFFICE OF PELAYO DURAN, P.

What legal risk does this create?

This case demonstrates the legal risk for online retailers whose websites are not fully accessible to disabled users. Such businesses could face ADA Title III lawsuits demanding website modifications, the implementation of accessibility policies, and potentially compensatory damages, especially if inaccessible features lead to unintended data collection or other user harms.

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