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ADA Website Accessibility Lawsuit: an online clothing retailer

Case # · District Court, S.D. Florida · Filed January 25, 2024

Plaintiff's Firm: J. COURTNEY CUNNINGHAM, PLLC.

WCAG 2.1 AAScreen Reader IncompatibilityFocus Order (2.4.3)Missing Labels (3.3.2)Status Message Accessibility (4.1.3)

Case Summary

Plaintiff Windy Lucius has filed an ADA Title III lawsuit in the United States District Court for the Southern District of Florida, Miami Division, on January 25, 2024, against an online clothing retailer. The complaint alleges that the retailer's mobile website is not fully accessible to visually impaired consumers, thereby denying equal access to its goods, products, and services.

Specifically, the lawsuit cites several WCAG 2.1 Level A and AA Guideline violations. These include issues with Focus Order (Guideline 2.4.3), where the 'Discount code' field is announced incorrectly; Labels or Instructions (Guideline 3.3.2), with 'Add to Cart' buttons announced as 'blank'; and Name, Role, Value (Guideline 4.1.2), where a payment button has confusing multiple labels. Further violations include Headings and Labels (Guideline 2.4.6), as a size chart is not navigable, and Status Messages (Guideline 4.1.3), where post-purchase confirmation messages are not announced to screen readers.

This action highlights the ongoing legal risks for online retailers and other public accommodations whose digital platforms are not compliant with ADA Title III and WCAG standards. The plaintiff, represented by J. Courtney Cunningham, PLLC., seeks injunctive relief to compel the online clothing retailer to make its mobile website accessible and usable by visually impaired individuals, along with attorney's fees and litigation costs.

Case Q&A

What specific WCAG violations is this online clothing retailer accused of?

The retailer is accused of violations including incorrect focus order for fields like 'Discount code', 'Add to Cart' buttons being announced as "blank", confusing multiple labels for payment buttons, inaccessible size chart content, and unannounced post-purchase confirmation messages.

Who filed this lawsuit, and which law firm?

Windy Lucius filed this lawsuit, represented by J. Courtney Cunningham, PLLC.

What legal risk does this create?

This creates a legal risk for other online clothing retailers and similar businesses operating websites and mobile applications, emphasizing the need for robust ADA Title III and WCAG compliance to avoid lawsuits seeking injunctive relief, attorney's fees, and litigation costs.

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