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ADA Website Accessibility Lawsuit: an online luxury fashion retailer

Case # · District Court, S.D. Florida · Filed February 21, 2024

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.0 Level AAScreen Reader IncompatibilityMissing Alt TextKeyboard Navigation FailureADA Title III Website

Case Summary

NELSON FERNANDEZ has filed an ADA Title III website accessibility lawsuit against an online luxury fashion retailer in the United States District Court for the Southern District of Florida on February 21, 2024. The plaintiff, represented by Roderick V. Hannah, Esq., P.A. and Law Office of Pelayo Duran, P.A., alleges that the retailer's website is not fully accessible to visually disabled individuals.

The complaint specifically details several access barriers on the e-commerce website, including a telephone number read as 'number' without further specification, improperly labeled product sizes (e.g., 'S', 'M', 'L' read as 'cap s', 'cap m', 'cap l' by screen reader software), and improperly labeled information within the shopping cart, where item prices, subtotal, and order total were not labeled for screen reader software integration. Furthermore, an 'accessibility' statement and third-party widget/plugin from UsableNet were found to be ineffective and continued to pose barriers to access.

This action highlights the ongoing legal risks for online retailers whose websites fail to comply with ADA Title III and Web Content Accessibility Guidelines (WCAG) 2.0 Level AA or higher versions. Businesses offering online services and physical store information must ensure their digital platforms are fully accessible to individuals with visual disabilities, or they risk litigation for discriminatory and unequal treatment, potentially incurring significant costs for remediation, legal fees, and reputational damage.

Case Q&A

What specific WCAG violations is this online luxury fashion retailer accused of?

The retailer is accused of having a telephone number lacking a full description for screen readers, improperly labeled product sizes that were not read correctly by screen reader software, and un-labeled price, subtotal, and order total information in the shopping cart for screen reader integration. An installed accessibility widget/plugin was also deemed ineffective.

Who filed this lawsuit, and which law firm?

The lawsuit was filed by NELSON FERNANDEZ, represented by Roderick V. Hannah, Es

, P.

and Law Office of Pelayo Duran, P.

What legal risk does this create?

This case demonstrates that online retailers must ensure their websites provide full and equal access to visually disabled users to avoid legal action under ADA Title III. Failure to adhere to accessibility standards, including effective screen reader integration, can lead to costly litigation, mandatory website modifications, and the need for comprehensive accessibility policies and training.

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