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ADA Website Accessibility Lawsuit: An Online Footwear Retailer

Case # · District Court, S.D. Florida · Filed April 8, 2024

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.1 Level A & AAMissing Alt Text on ImagesScreen Reader IncompatibilityKeyboard Navigation FailureUnlabeled Form Elements

Case Summary

Oscar Herrera, represented by Roderick V. Hannah, Esq., P.A. and Law Office of Pelayo Duran, P.A., has filed a lawsuit in the United States District Court Southern District of Florida on April 8, 2024, against an online footwear and accessories retailer. The complaint alleges that the retailer's e-commerce website is inaccessible to visually disabled users, thereby violating Title III of the Americans with Disabilities Act. The lawsuit also includes a claim for trespass against the plaintiff's personal computer due to the installation of tracking software without consent.

The complaint details multiple WCAG 2.1 Level A and AA violations, including unlabeled “Jibbitz Charm” buttons with unannounced images, preventing screen readers from conveying their purpose. Additionally, the “Shoe Size Chart” on product pages contains unlabeled content, is announced only as “text,” and has an illogical focus order, making it impossible for screen reader users to understand. Further issues include labels in the “Order Summary” dialog box that are not programmatically associated with their fields, unlabeled “Shoe Sizes” and “Quantity” fields on customization pages, unlabeled “decrease quantity” and “increase quantity” buttons, and unannounced confirmation dialog boxes after actions like “Quick Add.”

This lawsuit underscores the significant legal risks for online retailers and similar e-commerce platforms if their digital properties fail to meet established accessibility guidelines. Such non-compliance can lead to federal litigation, demands for extensive injunctive relief to remediate inaccessible features, and substantial financial liabilities for attorney's fees, costs, and damages. Businesses must ensure their websites provide full and equal access to all users, including those with visual disabilities.

Case Q&A

What specific WCAG violations is this online footwear retailer accused of?

The online footwear retailer is accused of numerous WCAG 2.1 Level A and AA violations, including missing alt text on product images and buttons, an inaccessible shoe size chart with unlabeled content and improper focus order, unassociated form labels for order summaries, unlabeled quantity fields, and unannounced status messages.

Who filed this lawsuit, and which law firm?

Oscar Herrera filed this lawsuit. The plaintiff is represented by Roderick V. Hannah, Es

, P.

and Law Office of Pelayo Duran, P.

What legal risk does this create?

This case highlights the legal exposure for online businesses whose digital platforms are not fully accessible to disabled users, potentially leading to lawsuits for non-compliance with ADA Title III, demands for extensive website remediation, and significant legal expenses.

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