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ADA Website Accessibility Lawsuit: A Gourmet Baked Goods Retailer

Case # · District Court, S.D. Florida · Filed June 18, 2024

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.0 Level AAScreen Reader IncompatibilityMissing Link LabelsInaccessible NavigationUnlabeled Form Elements

Case Summary

Plaintiff VICTOR ARIZA, represented by Roderick V. Hannah, Esq., P.A. and Law Office of Pelayo Duran, P.A., has filed a federal lawsuit in the United States District Court Southern District of Florida on June 18, 2024, alleging that a gourmet baked goods retailer's e-commerce website violates Title III of the Americans with Disabilities Act.

The complaint specifically outlines numerous accessibility barriers encountered by visually disabled users employing screen reader software. These violations include poorly labeled or inaccessible text on pop-ups, an unlabeled logo acting as a navigation link, a lack of notification for changes in item quantity in the shopping cart, inaccessible main menu options, and improperly labeled information (price, total, fees, subtotal) within the shopping cart. Furthermore, an "accessibility" statement on the site was found to be inaccessible, preventing users from receiving assistance, and the platform generally fails to meet Web Content Accessibility Guidelines (WCAG) 2.0 Level AA.

This litigation underscores the critical importance for online businesses, particularly those operating e-commerce platforms with physical store locations, to ensure their digital properties provide full and equal access to all users, including those with disabilities. Failure to remediate such accessibility barriers can lead to significant legal challenges, including demands for injunctive relief and attorney's fees, serving as a cautionary tale for similar enterprises.

Case Q&A

What specific WCAG violations is this online gourmet baked goods retailer accused of?

The retailer is accused of having an inaccessible pop-up with unlabeled text, an unlabeled logo link for navigation, no notification for shopping cart quantity changes, inaccessible main menu options, and improperly labeled financial information in the shopping cart (price, total, fees, subtotal). Additionally, its accessibility statement was inaccessible, and the website fails to meet WCAG 2.0 Level AA guidelines.

Who filed this lawsuit, and which law firm?

Plaintiff VICTOR ARIZA filed this lawsuit, represented by Roderick V. Hannah, Es

, P.

and Law Office of Pelayo Duran, P.

What legal risk does this create?

This case highlights the significant legal risk for online businesses, especially those with an e-commerce platform linked to physical stores, if their digital services are not fully accessible to individuals with disabilities, potentially leading to ADA Title III lawsuits and demands for comprehensive injunctive relief.

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