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ADA Website Accessibility Lawsuit: An Online Apparel Retailer

Case #FLMD-17109586 · District Court, M.D. Florida · Filed April 29, 2020

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A., LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.0 Level AA Non-ComplianceMissing Alt TextScreen Reader IncompatibilityInaccessible FormsMislabeled Buttons/Links

Case Summary

Wanda Koehn, a visually disabled resident of Hillsborough County, Florida, initiated federal litigation against an online apparel retailer. The complaint, lodged with the United States District Court for the Middle District of Florida on April 29, 2020, asserts violations of Title III of the Americans with Disabilities Act. Ms. Koehn contends that the defendant organization's website presents significant accessibility barriers, preventing her and other visually impaired individuals from fully engaging with its online offerings and services.

The plaintiff's legal filing meticulously outlines several critical accessibility shortcomings on the website. These include pervasive mislabeled links and an unlabeled homepage button, which impede navigation for screen reader users. Furthermore, integral site functions, such as menu drop-down options, were not properly labeled for integration with assistive technologies, and many interactive buttons lacked appropriate labels. Descriptions for image content were also conspicuously absent. Compounding these issues, the online forms crucial for purchasing merchandise or accessing information lacked sufficient prompting details, rendering them unusable by visually disabled individuals. The complaint specifically highlights that the website falls short of Web Content Accessibility Guidelines (WCAG) 2.0 Level AA standards.

This legal action underscores a persistent and significant compliance challenge for businesses operating online platforms. Organizations offering goods or services via websites, particularly those with a clear nexus to physical retail locations, face substantial legal exposure if their digital presence fails to accommodate users with disabilities. The absence of comprehensive accessibility policies, dedicated accessibility coordinators, and regular auditing practices can lead to similar ADA Title III lawsuits, emphasizing the urgent need for proactive digital inclusivity to ensure equitable access for all members of the public.

Case Q&A

What specific digital accessibility failures did the plaintiff identify on the challenged website?

The plaintiff reported issues such as mislabeled links, an unlabeled homepage button, menu drop-down options lacking screen reader integration, unnamed buttons, and absent descriptions for image content. Additionally, online forms lacked necessary prompting information for visually disabled users, and the platform did not meet WCAG 2.0 Level AA standards.

Which legal representatives are advocating for the plaintiff in this federal accessibility case?

Wanda Koehn is represented by Roderick V. Hannah, Es

, P.

, and the Law Office of Pelayo Duran, P.

What broader implications does this lawsuit hold for companies maintaining online presences related to their physical stores?

This case highlights that businesses operating websites with a connection to their brick-and-mortar establishments must ensure digital accessibility to avoid potential ADA Title III litigation. Failing to implement robust accessibility features and policies can result in legal challenges and claims of discriminatory practices.

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