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ADA Website Accessibility Lawsuit: An Online Jewelry Retailer

Case #FLMD-17227062 · District Court, M.D. Florida · Filed June 4, 2020

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

WCAG 2.0 Level AAMislabeled LinksMissing Alt TextScreen Reader IncompatibilityKeyboard Navigation Issues

Case Summary

Plaintiff Wanda Koehn initiated an accessibility lawsuit in the United States District Court for the Middle District of Florida on June 4, 2020, through her counsel, Roderick V. Hannah, Esq., P.A. The complaint targets an online jewelry retailer, alleging that its website presents significant barriers for visually disabled users, hindering their ability to access information, services, and merchandise, both online and in physical stores, in violation of Title III of the Americans with Disabilities Act.

The complaint specifies several critical failures on the defendant organization's website that impede effective communication for individuals using screen reader software. These violations include mislabeled links, a mislabeled homepage button, and images lacking descriptive alternative text. Furthermore, the site's chat function reportedly fails to integrate with screen readers, online forms lack necessary prompting information, and general website functions cannot be performed using a keyboard. The platform also notably lacks an accessible "accessibility" notice or a universal disabled logo to guide users to support information, ultimately failing to meet WCAG 2.0 Level AA standards.

Businesses operating digital platforms, especially those with a nexus to physical public accommodations, face considerable legal exposure if their websites are not designed for full accessibility. This case underscores the imperative for companies to implement comprehensive web accessibility policies, conduct regular audits, and provide auxiliary aids to ensure equal access for all users. Proactive measures to remove digital barriers are essential not only for legal compliance but also to ensure an inclusive online experience and prevent similar litigation.

Case Q&A

What specific accessibility deficiencies were identified on the online retailer's digital platform?

The digital platform suffered from mislabeled links, an improperly labeled homepage button, and images without alternative text. Its chat feature was incompatible with screen readers, online forms lacked necessary prompts, and keyboard navigation was inadequate. Moreover, the site did not feature an accessibility notice or a universal disabled logo, failing to adhere to WCAG 2.0 Level AA guidelines.

Which legal entity is representing the plaintiff, Wanda Koehn, in this action?

Wanda Koehn is being represented by the law firm Roderick V. Hannah, Es

, P.

, with additional co-counsel support from Law Office of Pelayo Duran, P.

What broader implications does this type of lawsuit have for businesses with online presences?

This complaint highlights the ongoing legal risk for companies whose digital platforms are not accessible to individuals with disabilities, particularly under ADA Title III. It underscores the necessity for proactive web accessibility policies, regular technical evaluations, and the provision of suitable auxiliary aids to avoid potential litigation and ensure an equitable online experience for all users.

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