ADA Website Accessibility Lawsuit: a consumer goods company

Plaintiff Anthony Benson, represented by JOSEPH & NORINSBERG, LLC, filed a lawsuit in the United States District Court, Southern District of New York, on September 23, 2025, against an online consumer goods company. The complaint alleges that the company's e-commerce website is not fully accessible to and independently usable by blind and visually impaired individuals, constituting a violation of the Americans with Disabilities Act (ADA) Title III.

The lawsuit details several Web Content Accessibility Guidelines (WCAG) 2.1 Level AA violations, including unlabeled buttons and graphics, missing alternative text for promotional banners and product thumbnails, navigation traps, inaccessible dropdown menus, checkout forms incompatible with screen-reading software, and broken links on support and FAQ pages. Additionally, the website featured autoplaying videos without pause controls, improperly structured tables, mouse-dependent controls lacking keyboard equivalents, and placeholder alt text.

This litigation highlights the significant legal risks faced by online retailers and digital platforms that fail to implement comprehensive digital accessibility measures. The complaint underscores the necessity for e-commerce websites to adhere to WCAG standards to ensure equal access for all users, particularly those who rely on assistive technologies, thereby avoiding potential class action lawsuits and ensuring compliance with federal and state disability laws.