ADA Website Accessibility Lawsuit: An Online Retailer
Plaintiff's Firm: MANNING LAW, APC
Case Summary
Perla Mageno, represented by Manning Law, APC, has filed an ADA Title III lawsuit in the United States District Court, Central District of California, on June 9, 2020. The complaint targets an online retailer for alleged website accessibility barriers.
The lawsuit alleges multiple accessibility barriers including unlabeled or mislabeled graphics, links, and buttons lacking alternative text, insufficient navigational headings, and inaccessible product links and descriptions. Furthermore, the plaintiff reported an inability to complete purchases due to an inaccessible checkout system, and general screen-reader incompatibility preventing full and equal access to the digital offerings.
This action highlights the ongoing legal risk for companies, especially online retailers, that fail to ensure their websites are fully accessible to blind and visually-impaired individuals. Businesses operating in California and across the United States are vulnerable to similar lawsuits under both the ADA Title III and state civil rights acts if their digital platforms present barriers to users relying on screen-reading software.
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Case Q&A
What specific WCAG violations is this online retailer accused of?
The online retailer is accused of issues including missing or incorrect alt-text for images, unlabeled or mislabeled buttons and links, insufficient navigational headings, inaccessible product descriptions, and an inaccessible checkout system. Screen-reading software users also experienced general incompatibility issues.
Who filed this lawsuit, and which law firm?
Perla Mageno filed this lawsuit, represented by Manning Law, APC.
What legal risk does this create?
This lawsuit demonstrates the legal exposure for online businesses that do not provide accessible websites for visually impaired users, potentially leading to ADA Title III and state-level civil rights claims for damages and injunctive relief to remediate accessibility barriers.