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ADA Website Accessibility Lawsuit: Online Consumer Product Retailer

Case # · District Court, C.D. California · Filed October 8, 2020

Plaintiff's Firm: PACIFIC TRIAL ATTORNEYS

Missing Alt TextLinked Image Alt TextSpacer Image Alt AttributeMultiple Form LabelsRedundant Links

Case Summary

Abelardo Martinez, Jr., represented by PACIFIC TRIAL ATTORNEYS, has filed a federal lawsuit against an online consumer product retailer in the U.S. District Court for the Central District of California on October 8, 2020. The complaint alleges that the retailer's e-commerce website fails to provide full and equal access to blind and visually-impaired individuals, violating the Americans with Disabilities Act (ADA) Title III and California's Unruh Civil Rights Act.

The lawsuit specifically identifies several Web Content Accessibility Guidelines (WCAG) violations. These include missing alternative text for images and linked images, spacer images lacking alt attributes, multiple form labels for single controls, and redundant links. These barriers prevent screen readers from effectively conveying website content, thus denying visually-impaired users the ability to browse products and utilize online shopping services independently.

This case highlights the significant legal risks faced by e-commerce businesses whose digital platforms are not compliant with ADA Title III and WCAG standards. Businesses offering products and services online must ensure their websites are accessible to all users, including those with visual impairments, to avoid potential lawsuits and comply with federal and state accessibility laws.

Case Q&A

What specific WCAG violations is this online consumer product retailer accused of?

The retailer is accused of missing alternative text for images and linked images, spacer images lacking alt attributes, multiple form labels for single controls, and redundant links.

Who filed this lawsuit, and which law firm?

Abelardo Martinez, Jr. filed this lawsuit, represented by PACIFIC TRIAL ATTORNEYS.

What legal risk does this create?

This case demonstrates the legal vulnerability of e-commerce websites that do not meet ADA Title III and WCAG accessibility standards, risking lawsuits for denying equal access to disabled users.

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