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ADA Website Accessibility Lawsuit: an online apparel and accessories retailer

Case # · District Court, C.D. California · Filed March 9, 2023

Plaintiff's Firm: WILSHIRE LAW FIRM

WCAG 2.1 AAMissing Alt TextScreen Reader IncompatibilityKeyboard Navigation FailureUnidentifiable Links

Case Summary

Portia Mason has filed a federal lawsuit in the United States District Court for the Central District of California on March 9, 2023, alleging that an online apparel and accessories retailer’s website is inaccessible to visually impaired users.

The complaint specifically details several digital accessibility barriers, including the website's failure to ascribe alternative text to non-visual elements and goods, causing screen-readers to read links generically as "links." This lack of proper coding renders the e-commerce website incompatible with screen-reading software, denying full and equal access to visually impaired individuals attempting to complete purchases of apparel and accessories.

This action highlights the ongoing legal risks for online retailers that operate websites failing to comply with ADA Title III and California’s Unruh Civil Rights Act, emphasizing the need for accessible web design and regular accessibility testing to ensure equal access for all consumers, including those who rely on screen-reading technology.

Case Q&A

What specific WCAG violations is this online apparel and accessories retailer accused of?

The online apparel and accessories retailer is accused of failing to ascribe alternative text to non-visual elements and goods, leading to screen readers misidentifying links as generic "links" and rendering the website incompatible with screen-reading software.

Who filed this lawsuit, and which law firm?

Portia Mason filed this lawsuit, represented by Wilshire Law Firm.

What legal risk does this create?

This case underscores the significant legal exposure for online businesses whose websites are not fully accessible to disabled users, potentially leading to lawsuits under the ADA and state civil rights acts.

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