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ADA Website Accessibility Lawsuit: Online Cosmetics Retailer

Case # · District Court, S.D. Florida · Filed June 6, 2022

Plaintiff's Firm: ACACIA BARROS, P.A.

WCAG 2.1 AAScreen Reader IncompatibilityKeyboard Navigation FailureMissing/Mislabeled Alt TextImproper Semantic Markup

Case Summary

Plaintiff Aishia Petersen, represented by ACACIA BARROS, P.A., has filed a federal lawsuit in the United States District Court for the Southern District of Florida, Miami Division, on June 6, 2022. The complaint targets an online cosmetics retailer, alleging violations of Title III of the Americans with Disabilities Act (ADA) due to an inaccessible e-commerce website for visually impaired users.

The lawsuit details numerous WCAG violations, including duplicate IDs and descriptions for products and images, screen reader failures on interactive map elements (announcing "button, button, button"), and a complete breakdown of the checkout process where prices are unannounced and the screen-reader cannot locate the checkout window or button. Additional accessibility barriers cited include mislabeled alt text for products, the use of placeholder text like 'picture' or 'spacer' in alt descriptions (WCAG 2.1 A F30), a mismatch between visual labels and accessible names for links and controls (WCAG 2.1 A F96), and the improper use of CSS font-weight property instead of semantic markup (WCAG 2.1 A F2).

This legal action underscores a significant risk for similar businesses, particularly e-commerce platforms and online retailers, whose websites are not fully compliant with ADA Title III and WCAG standards. Non-compliance can lead to costly litigation, demands for permanent injunctive relief to mandate website modifications, and potential liability for attorneys' fees and expert costs, emphasizing the critical need for digital accessibility.

Case Q&A

What specific WCAG violations is this online cosmetics retailer accused of?

The allegations include duplicate IDs and descriptions for products and images, screen reader failures for interactive map elements (announcing "button, button, button"), unannounced product prices, and an inaccessible checkout process due to lack of screen-reader focus. Further issues involve mislabeled alt text, alt text containing placeholders, visual labels not matching accessible names for links/controls, and improper semantic markup.

Who filed this lawsuit, and which law firm?

Aishia Petersen filed this lawsuit, represented by ACACIA BARROS, P.

What legal risk does this create?

This creates a legal risk for other e-commerce platforms and online retailers operating inaccessible websites under ADA Title III, potentially leading to injunctive relief, legal costs, and demands for extensive website modifications to ensure accessibility for disabled users.

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