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ADA Website Accessibility Lawsuit: Online Fashion Retailer

Case # · District Court, S.D. Florida · Filed March 21, 2023

Plaintiff's Firm: J. COURTNEY CUNNINGHAM, PLLC.

WCAG 2.1 AANon-Text ContentFocus OrderOn InputImages of Text

Case Summary

Plaintiff Windy Lucius has filed an ADA Title III website accessibility lawsuit against an online fashion retailer in the United States District Court for the Southern District of Florida on March 21, 2023. The complaint alleges that the defendant's mobile website is not fully accessible to visually impaired users, specifically those using Apple Screen Reader VoiceOver software.

The lawsuit details several alleged WCAG 2.1 Level A and AA guideline violations, including Guideline 1.1.1 (Non-Text Content) because carousel content is not announced, Guideline 2.4.3 (Focus Order) as a homepage popup is not announced and focus doesn't move to it, Guideline 3.2.2 (On Input) where product colors are not announced and items are automatically added to the cart without user confirmation, and Guideline 1.4.5 (Images of Text) because Size Guide content is only available as an image and not navigable.

This legal action underscores the significant legal risk for other online fashion retailers and e-commerce platforms that fail to ensure their digital presence is fully accessible to individuals with disabilities. Similar businesses must proactively audit and remediate their websites to comply with ADA Title III and WCAG standards to avoid potential lawsuits for injunctive relief, attorney's fees, and litigation expenses.

Case Q&A

What specific WCAG violations is this online fashion retailer accused of?

The online fashion retailer is accused of Non-Text Content (1.1.1), Focus Order (2.4.3), On Input (3.2.2), and Images of Text (1.4.5) violations based on WCAG 2.1 Level A and AA Guidelines.

Who filed this lawsuit, and which law firm?

This lawsuit was filed by Windy Lucius, represented by J. Courtney Cunningham, PLLC.

What legal risk does this create?

This creates a legal risk for e-commerce businesses that their websites may be subject to ADA Title III lawsuits if they are not fully accessible to disabled users, potentially leading to demands for injunctive relief and legal costs.

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