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ADA Website Accessibility Lawsuit: an online coffee retailer

Case # · District Court, S.D. Florida · Filed July 7, 2023

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

Missing Alt Text on Product ImagesKeyboard Navigation FailureUnlabeled Form ElementsScreen Reader IncompatibilityWCAG 2.0 AA Failure

Case Summary

Plaintiff VICTOR ARIZA filed a federal lawsuit against an online coffee retailer in the United States District Court, Southern District of Florida, on July 7, 2023. The plaintiff, represented by RODERICK V. HANNAH, ESQ., P.A., alleges that the defendant's e-commerce website violates Title III of the Americans with Disabilities Act by failing to provide full and equal access to blind and visually disabled individuals.

The complaint specifically alleges several WCAG violations, including product images mislabeled as "link" without further information, website functions (like "my account," "search," and shopping cart) not properly labeled, purchase options (e.g., coffee type, size) unselectable via keyboard, "increase" and "decrease" quantity buttons mislabeled as "plus sign/hyphen," and inaccessible product details within the shopping cart. Furthermore, the website lacks an accessibility notice, statement, or policy and does not meet WCAG 2.0 Level AA or higher standards.

This case highlights significant legal risks for businesses operating e-commerce websites that do not adhere to web accessibility standards. Companies in the retail and food service industries, particularly those with an online presence, must ensure their digital platforms are fully accessible to disabled users to avoid similar ADA Title III lawsuits and ensure compliance with federal anti-discrimination laws.

Case Q&A

What specific WCAG violations is this online coffee retailer accused of?

The online coffee retailer is accused of product images mislabeled as "link" without additional information, improperly labeled website functions (such as "my account," "search," and shopping cart), purchase options that cannot be selected using a keyboard, mislabeled quantity adjustment buttons ("plus sign/hyphen"), and inaccessible product details in the shopping cart. The website also lacks an accessibility policy and fails to meet WCAG 2.0 Level AA or higher.

Who filed this lawsuit, and which law firm?

VICTOR ARIZA filed this lawsuit, represented by the law firm RODERICK V. HANNAH, ES

What legal risk does this create?

This creates a legal risk for businesses, especially those in the retail and food service sectors with e-commerce websites, demonstrating the importance of ensuring digital platforms comply with ADA Title III and WCAG standards to prevent similar accessibility lawsuits.

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