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ADA Website Accessibility Lawsuit: An Online Fashion Retailer

Case # · District Court, S.D. Florida · Filed July 16, 2024

Plaintiff's Firm: ACACIA BARROS, P.A.

WCAG 2.1 AAMissing Alt TextScreen Reader IncompatibilityKeyboard Navigation FailurePoor Color Contrast

Case Summary

Aishia Petersen, represented by ACACIA BARROS, P.A., has filed an ADA Title III federal lawsuit against an online fashion retailer in the United States District Court for the Southern District of Florida, Miami Division, on July 16, 2024. The plaintiff, who is legally blind, alleges that the defendant's website is not fully or equally accessible to visually impaired consumers using screen-reading software.

The complaint details several critical WCAG violations, including missing meaningful alternative text descriptions for product images, rendering product pages and their prices unreadable by screen-readers. Additionally, the website's store locator page is inaccessible, keyboard commands do not function correctly, and the platform exhibits poor contrast between background, text, and products, along with a complete lack of a zoom feature.

This legal action highlights the ongoing risk for online businesses, particularly those operating both e-commerce platforms and physical stores, if their digital properties fail to comply with ADA Title III requirements. Businesses are urged to ensure their websites are fully navigable and perceivable by assistive technologies to avoid potential litigation and mandated accessibility modifications.

Case Q&A

What specific WCAG violations is this online fashion retailer accused of?

The complaint alleges missing meaningful alt text for product images, screen reader incompatibility with store locations and product prices, non-functional keyboard commands, poor contrast for visual elements, and the absence of a zoom feature on the website.

Who filed this lawsuit, and which law firm?

Aishia Petersen filed this lawsuit, represented by the law firm ACACIA BARROS, P.

What legal risk does this create?

This case underscores the legal liability for online retailers whose websites are not fully accessible to individuals with disabilities, especially when linked to physical store operations. It mandates that such businesses must proactively address and remove digital accessibility barriers to comply with ADA Title III.

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