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ADA Website Accessibility Lawsuit: Discount Retailer

Case # · District Court, S.D. Florida · Filed December 13, 2024

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A.

WCAG 2.1 AAMeaningful Sequence (WCAG 1.3.2)Keyboard Accessibility Failure (WCAG 2.1.1)Images of Text (WCAG 1.4.5)Focus Order Issues (WCAG 2.4.3)

Case Summary

Plaintiff Oscar Herrera, represented by RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A., has filed a lawsuit in the United States District Court for the Southern District of Florida on December 13, 2024, alleging unlawful disability discrimination under Title III of the Americans with Disabilities Act. The complaint targets a large discount retail chain operating an e-commerce website with a nexus to its physical stores.

The lawsuit asserts that the e-commerce website contains significant access barriers for blind and visually disabled users who rely on screen reader software. Specific WCAG 2.1 Level A and AA violations include: issues with meaningful sequence in its sustainability report (Guideline 1.3.2), inaccessible keyboard navigation for multiple elements (Guideline 2.1.1), failure to bypass blocks efficiently (Guideline 2.4.1), illogical focus order making FAQ sections inaccessible (Guideline 2.4.3), and the use of images of text without alternative accessible versions (Guideline 1.4.5).

This litigation highlights the ongoing legal risk for online retailers and businesses whose websites serve as an extension or gateway to their physical establishments. Failure to implement robust web accessibility policies, conduct regular testing, designate accessibility personnel, and provide effective auxiliary aids can result in ADA Title III lawsuits, emphasizing the critical need for digital inclusivity to ensure equal access for all users.

Case Q&A

What specific WCAG violations is this discount retail website accused of?

The website is accused of violations including issues with meaningful sequence (WCAG 1.3.2), inaccessible keyboard navigation (WCAG 2.1.1), inefficient bypass blocks (WCAG 2.4.1), illogical focus order (WCAG 2.4.3), and the use of images of text without accessible alternatives (WCAG 1.4.5).

Who filed this lawsuit, and which law firm?

Oscar Herrera filed this lawsuit, represented by RODERICK V. HANNAH, ES

, P.

and LAW OFFICE OF PELAYO DURAN, P.

What legal risk does this create for similar businesses?

This case demonstrates that online retailers must ensure their websites are fully accessible under ADA Title III, especially when linked to physical store operations, or face legal action for discrimination against disabled users.

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