ADA Website Accessibility Lawsuit: Luxury Jewelry Retailer
Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURA, P.A.
Case Summary
Plaintiff VICTOR ARIZA has filed an ADA Title III lawsuit against an online luxury jewelry retailer in the United States District Court for the Southern District of Florida on March 28, 2025. The lawsuit, brought by RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURA, P.A., alleges that the retailer's e-commerce website is inaccessible to blind and visually disabled users, thereby denying them equal access to its goods, services, and privileges.
The complaint specifically cites several accessibility barriers including improperly labeled text throughout the website, causing the cursor to skip information and navigate to the nearest accessible link, button, or header. Mislabeled site functions, such as quantity increase and decrease buttons, prevent screen reader users from effectively utilizing critical website features. Furthermore, there is a lack of notification when an item is removed from the shopping cart, and pricing information within the shopping cart is inaccessible, leading to a failure to meet WCAG 2.0 Level AA or higher standards.
This case highlights the significant legal risks faced by businesses operating e-commerce websites that do not comply with ADA Title III and WCAG standards. Companies in the retail sector, particularly those with a nexus between online platforms and physical stores, must ensure their digital properties are fully accessible to individuals with visual disabilities to avoid similar litigation, substantial legal fees, and reputational damage.
Unlock Full Intelligence Report
Obtain the technical WCAG violation analysis, target metadata, and legal stakes for Case #.
Case Q&A
What specific WCAG violations is this luxury jewelry retailer accused of?
The luxury jewelry retailer is accused of having improperly labeled text, mislabeled site functions like quantity buttons, a lack of notification for shopping cart item removal, and inaccessible pricing information within the shopping cart. The website also fails to meet WCAG 2.0 Level AA or higher accessibility guidelines.
Who filed this lawsuit, and which law firm?
Plaintiff VICTOR ARIZA filed this lawsuit, represented by RODERICK V. HANNAH, ES
, P.
and LAW OFFICE OF PELAYO DURA, P.
What legal risk does this create?
This lawsuit demonstrates the ongoing legal exposure for e-commerce businesses that fail to provide accessible websites for disabled users, particularly those with visual impairments. It underscores the necessity for online retailers to proactively address WCAG compliance to mitigate potential ADA Title III litigation and ensure equal access.