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ADA Website Accessibility Lawsuit: an apparel and accessories retailer

Case # · District Court, S.D. Florida · Filed March 28, 2025

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

WCAG 2.0 Level AAMissing Alt Text on Product ImagesScreen Reader Navigation IssuesImproper Form Element LabelingDynamic Content Accessibility

Case Summary

Plaintiff VICTOR ARIZA has filed an ADA Title III website accessibility lawsuit against an apparel and accessories retailer in the United States District Court for the Southern District of Florida on March 28, 2025. The lawsuit alleges that the retailer's e-commerce website is inaccessible to blind and visually disabled users who rely on screen reader software.

The complaint details several accessibility barriers, including product images lacking descriptive text, an inaccessible product bag, improperly labeled product sizes, a lack of notifications for screen reader users when item quantities change or items are removed from the shopping cart, and inaccessible pricing information within the shopping cart. Furthermore, an "accessibility" statement and widget on the site were also found to be ineffective and inaccessible. These failures prevent full and equal access to the digital platform.

This litigation highlights the significant legal risks faced by online retailers whose websites do not comply with ADA Title III requirements and Web Content Accessibility Guidelines (WCAG) 2.0 Level AA or higher. Businesses in the e-commerce sector must ensure their digital platforms are fully accessible to individuals with disabilities to avoid potential lawsuits seeking injunctive relief, attorney's fees, and compensatory damages for issues like alleged trespass from data tracking without informed consent.

Case Q&A

What specific WCAG violations is this online fashion retailer accused of?

The retailer is accused of having product images without descriptive text, an inaccessible product bag, improperly labeled product sizes, a lack of notifications for screen reader users on shopping cart changes, and inaccessible pricing information within the shopping cart.

Who filed this lawsuit, and which law firm?

VICTOR ARIZA filed this lawsuit, represented by RODERICK V. HANNAH, ES

, P.

and LAW OFFICE OF PELAYO DURAN, P.

What legal risk does this create?

This case demonstrates the ongoing legal risk for online businesses that fail to provide accessible websites for disabled users, potentially leading to lawsuits seeking injunctive relief, attorney's fees, and damages under ADA Title III.

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