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ADA Website Accessibility Lawsuit: Automotive Manufacturer

Case # · District Court, S.D. Florida · Filed March 31, 2025

Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.

Missing Image LabelsInaccessible Pricing InfoUnlabeled Color ButtonsUnlabeled Quantity ButtonWCAG 2.0 Level AA Non-Compliance

Case Summary

Plaintiff Nelson Fernandez, represented by Roderick V. Hannah, Esq., P.A., has filed a federal lawsuit in the United States District Court for the Southern District of Florida on March 31, 2025, against an automotive manufacturer, alleging violations of Title III of the Americans with Disabilities Act. The complaint asserts that the e-commerce website is inaccessible to visually disabled individuals who use screen reader software, denying them full and equal access.

The complaint specifically outlines several Web Content Accessibility Guidelines (WCAG) violations preventing full and equal use by blind and visually disabled users. These include the lack of proper labels for multiple product images, inaccessible product pricing information, improperly labeled product color buttons lacking adequate descriptions, and a quantity button missing a label/description. The plaintiff also notes the absence of an effectively accessible "accessibility" statement or policy, and the website's failure to meet WCAG 2.0 Level AA or higher versions.

This litigation highlights the ongoing legal risks for businesses, particularly those operating e-commerce platforms and physical storefronts with integrated online services, that do not prioritize digital accessibility. Companies in the automotive or similar retail industries must ensure their websites are fully compliant with ADA Title III to avoid potential lawsuits, significant legal costs, and reputational damage from discrimination claims by disabled users.

Case Q&A

What specific WCAG violations is this automotive manufacturer accused of?

This automotive manufacturer is accused of several WCAG violations, including the lack of proper labels for multiple product images, inaccessible product pricing information, improperly labeled product color buttons that lack adequate descriptions, and a quantity button that is missing a label/description.

Who filed this lawsuit, and which law firm?

Nelson Fernandez filed this lawsuit, represented by Roderick V. Hannah, Es

What legal risk does this create?

This creates legal risk for similar businesses by demonstrating that non-compliance with digital accessibility standards can lead to federal lawsuits, requiring costly remediation, injunctive relief, and payment of attorney's fees and costs.

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