ADA Website Accessibility Lawsuit: a sporting goods retailer
Plaintiff's Firm: RODERICK V. HANNAH, ESQ., P.A.
Case Summary
Plaintiff VICTOR ARIZA has filed a lawsuit against an online sporting goods retailer in the United States District Court for the Southern District of Florida on June 24, 2025. This action, brought by RODERICK V. HANNAH, ESQ., P.A. and LAW OFFICE OF PELAYO DURAN, P.A., alleges violations of Title III of the Americans with Disabilities Act regarding the retailer's website accessibility for individuals with visual disabilities.
The complaint specifically alleges several accessibility barriers on the defendant's website, including the lack of sufficient descriptions for screen reader users to understand product size and color options. Additionally, the website is accused of having inaccessible product pricing information and an inaccessible “out of stock” notification that still displays product details. The plaintiff further claims that the “accessibility” statement itself is not effectively accessible and that the website fails to meet Web Content Accessibility Guidelines (WCAG) 2.0 Level AA, with issues like missing alt-text for graphics and functions not being fully operable via keyboard.
This case highlights the ongoing legal risks for businesses operating e-commerce websites that do not fully comply with ADA Title III requirements for digital accessibility. Companies in similar retail sectors must ensure their online platforms are equally usable by individuals with disabilities, including those who rely on screen reader software and keyboard navigation, to avoid potential lawsuits for discrimination and to provide full and equal access to their goods and services.
Unlock Full Intelligence Report
Obtain the technical WCAG violation analysis, target metadata, and legal stakes for Case #.
Case Q&A
What specific WCAG violations is this sporting goods retailer accused of?
The website is accused of lacking sufficient descriptions for product size and color options, having inaccessible product pricing information, an inaccessible “out of stock” notification, and an inaccessible “accessibility” statement. It also allegedly fails to meet WCAG 2.0 Level AA standards, particularly regarding alt-text for graphics and keyboard operability.
Who filed this lawsuit, and which law firm?
This lawsuit was filed by VICTOR ARIZA, represented by RODERICK V. HANNAH, ES
, P.
and LAW OFFICE OF PELAYO DURAN, P.
What legal risk does this create?
This case demonstrates the legal vulnerability for e-commerce businesses if their websites are not fully accessible to individuals with disabilities, specifically highlighting the risk of lawsuits under ADA Title III for failing to provide equal access to online services and information.