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ADA Website Accessibility Lawsuit: a luxury jewelry and watch retailer

Case # · District Court, S.D. Florida · Filed July 24, 2025

Plaintiff's Firm: ACACIA BARROS, P.A.

Missing Alt Text on Images/AnimationsKeyboard Navigation BarriersScreen Reader Incompatibility (Error Announcements)Low Contrast DesignMissing Zoom Functionality

Case Summary

Aishia Petersen, represented by Acacia Barros, P.A., has filed an ADA Title III lawsuit against a luxury jewelry and watch retailer in the United States District Court Southern District of Florida, Miami Division, on July 24, 2025. The plaintiff alleges that the defendant's e-commerce website is not fully or equally accessible to blind and visually impaired consumers.

The complaint details several WCAG violations, including missing meaningful descriptions for landing page images and animations, identical IDs for product images without unique descriptions, and keyboard navigation failures for price and size selection on product pages. Additionally, the website is accused of not announcing input errors or incorrect coupon codes, having inaccessible size dropdowns, and featuring poor contrast with no zoom feature, all of which impede screen-reader software functionality.

This action underscores the critical need for online retailers, particularly those in the luxury goods sector, to ensure their digital platforms are fully accessible to visually impaired users. Businesses operating e-commerce websites must adhere to WCAG guidelines to mitigate legal risks under the ADA and prevent claims of discrimination for denying equal access to goods and services.

Case Q&A

What specific WCAG violations is this luxury goods retailer accused of?

The retailer's website is accused of lacking meaningful descriptions for landing page images and animations, having duplicate IDs for product images without unique descriptions, and exhibiting keyboard navigation failures for price and size selection. Further issues include unannounced input errors, inaccessible size dropdowns, poor contrast, and no zoom feature.

Who filed this lawsuit, and which law firm?

This lawsuit was filed by Aishia Petersen, represented by the law firm Acacia Barros, P.

What legal risk does this create?

This case highlights the legal risk for any business operating an e-commerce website that fails to comply with ADA Title III and WCAG guidelines, potentially leading to lawsuits for denying equal access to disabled users and incurring significant legal costs and injunctive relief.

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