ADA Website Accessibility Lawsuit: a clothing and lingerie retailer
Plaintiff's Firm: Brasil & Brasil P.A.- Lorena Brasil, Esq.
Case Summary
Norma O. Gazonni, a visually-impaired individual, has filed an ADA Title III lawsuit in the United States District Court for the Southern District of Florida, Miami Division, on August 22, 2025, against an online clothing and lingerie retailer. The plaintiff alleges that the defendant's e-commerce website is inaccessible to blind and visually impaired consumers, preventing equal access to goods and services both online and at physical stores.
The complaint specifically outlines several Web Content Accessibility Guidelines (WCAG) 2.1 violations. These include a lack of meaningful alternative text for images (Success Criterion 1.1.1), rendering content inaccessible to screen readers due to generic labels or duplicate IDs. The website's store locator feature (Success Criterion 1.3.1, 2.1.1) fails to convey complete address information and lacks proper keyboard navigation. Additionally, insufficient color contrast between background, text, and product images (Success Criterion 1.4.3, 1.4.4) impairs visibility for low-vision users. Critical keyboard navigation and focus order issues (Success Criterion 2.4.3, 2.4.7) prevent users from accessing essential interactive elements and completing purchases, including mislabeled "Add to Bag" announcements.
This lawsuit highlights significant legal risks for businesses operating e-commerce platforms that are not fully accessible to individuals with disabilities. Failing to adhere to WCAG standards and Title III of the ADA can lead to demands for permanent injunctive relief, requiring extensive website modifications to ensure effective communication, and potentially incurring substantial attorneys' fees and litigation costs, underscoring the necessity of proactive digital accessibility measures for all public accommodations.
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Case Q&A
What specific WCAG violations is this online clothing and lingerie retailer accused of?
The retailer is accused of multiple WCAG 2.1 violations, including missing meaningful alternative text for images, inaccessible store locator information and lack of keyboard navigation, insufficient visual contrast, and problematic keyboard navigation and focus order issues that impede online purchases.
Who filed this lawsuit, and which law firm?
Norma O. Gazonni, a visually-impaired individual, filed this lawsuit. She is represented by the law firm Brasil & Brasil P.
What legal risk does this create?
This case demonstrates the legal risk for businesses whose websites are not accessible under ADA Title III. Such inaccessibility can lead to lawsuits demanding extensive website overhauls, compliance with WCAG standards, and payment of the plaintiff's legal fees and costs, impacting both online and brick-and-mortar operations.