ADA Website Accessibility Lawsuit: an apparel retailer

Norma O. Gazonni has filed a lawsuit in the United States District Court, Southern District of Florida, on November 5, 2025, against an apparel retailer. The complaint alleges that the retailer's e-commerce website, which serves as an extension of its physical stores, is not fully accessible to visually impaired consumers, violating Title III of the Americans with Disabilities Act.

The lawsuit specifically details multiple WCAG violations, including non-text content lacking meaningful alternative text (WCAG 2.1, Success Criterion 1.1.1), store locator pages being inaccessible and lacking proper keyboard navigation (WCAG 2.1, Success Criterion 1.3.1 and 2.1.1), insufficient visual contrast for text and images (WCAG 2.1, Success Criterion 1.4.3 and 1.4.4), and critical keyboard navigation and focus order failures (WCAG 2.1, Success Criterion 2.4.3 and 2.4.7) that impede the plaintiff's ability to access product information, prices, and complete purchases.

This action highlights the significant legal risk for similar businesses operating e-commerce platforms that fail to provide equal access to individuals with visual disabilities. Such businesses may face injunctive relief, attorney's fees, and costs if their websites do not comply with ADA Title III and WCAG standards, requiring substantial modifications to ensure effective communication and accessibility for all users.