ADA Website Accessibility Lawsuit: An Online Clothing Retailer
Plaintiff's Firm: Brasil & Brasil P.A.- Lorena Brasil, Esq.
Case Summary
Plaintiff Norma O. Gazonni, represented by Brasil & Brasil P.A., filed a lawsuit in the Southern District of Florida on February 2, 2026, alleging that an online clothing retailer's e-commerce website is not fully or equally accessible to visually impaired consumers.
The complaint details several WCAG 2.1 violations, including a lack of meaningful alternative text for images (SC 1.1.1), inaccessible store locator information, and improper keyboard navigation on pages like 'Store Details' (SC 1.3.1 and 2.1.1). Additionally, the e-commerce website fails to convey status messages to screen readers when actions like 'Add to cart' fail (SC 4.1.3) and exhibits keyboard navigation and focus order issues that prevent access to essential interactive elements, such as product prices (SC 2.4.3 and 2.4.7).
This case highlights significant legal risks for businesses with e-commerce websites that do not comply with ADA Title III and WCAG standards. Non-compliance can lead to demands for permanent injunctive relief, requiring extensive website remediation, and exposure to claims for attorneys' fees and costs, as businesses must ensure effective communication and equal access for all users.
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Case Q&A
What specific WCAG violations is this online clothing retailer accused of?
The online clothing retailer is accused of WCAG 2.1 Success Criterion 1.1.1 (Non-Text Content) for missing alternative text, WCAG 2.1 Success Criterion 1.3.1 and 2.1.1 (Keyboard Navigation) for inaccessible store locator and navigation issues, WCAG 2.1 Success Criterion 4.1.3 (Status Messages) for not conveying status updates to screen readers, and WCAG 2.1 Success Criterion 2.4.3 and 2.4.7 (Focus Order) for keyboard navigation failures and price announcement issues.
Who filed this lawsuit, and which law firm?
Norma O. Gazonni, a visually-impaired individual, filed this lawsuit. She is represented by the law firm Brasil & Brasil P.
What legal risk does this create?
This lawsuit creates a legal risk for businesses operating e-commerce websites, emphasizing the necessity of digital accessibility to avoid claims under ADA Title III, potential injunctive relief, and liability for attorney's fees and costs.