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ADA Website Accessibility Lawsuit: an online haircare products retailer

Case # · District Court, S.D. New York · Filed February 13, 2026

Plaintiff's Firm: GOTTLIEB & ASSOCIATES PLLC

WCAG 2.0Missing Alt TextKeyboard Navigation FailureBroken LinksDuplicate Page Titles

Case Summary

Plaintiff CEDRIC BISHOP, represented by GOTTLIEB & ASSOCIATES PLLC, has filed a class action lawsuit in the United States District Court Southern District of New York on February 13, 2026, against an online haircare products retailer. The complaint alleges that the defendant's e-commerce platform fails to meet digital accessibility standards under ADA Title III, denying visually-impaired individuals equal access to its products and services.

The lawsuit specifically details multiple WCAG violations including a lack of alternative text for images, empty links, redundant links, pages with identical title elements that confuse screen readers, and broken links. Further alleged barriers include forms that lack equivalent information and functionality for screen reader users and issues with keyboard operability, preventing independent navigation and transaction completion.

This action highlights the ongoing legal risks for businesses operating digital platforms that do not adhere to web accessibility guidelines. Companies in the retail sector and beyond are susceptible to similar lawsuits if their websites are not fully accessible to and independently usable by individuals with disabilities, potentially leading to injunctive relief and compensatory damages.

Case Q&A

What specific WCAG violations is this haircare products retailer accused of?

The retailer is accused of a lack of alternative text for images, empty links, redundant links, identical title elements across multiple pages, broken links, and forms not equally functional for screen reader users.

Who filed this lawsuit, and which law firm?

CEDRIC BISHOP filed this lawsuit, represented by GOTTLIEB & ASSOCIATES PLLC.

What legal risk does this create?

This creates a legal risk for other businesses, particularly online retailers, that their websites may face similar ADA Title III lawsuits if they are not made fully accessible to visually-impaired users.

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